Garden products that meet your values

At Frankton's, we understand that gardeners naturally care for the environment, and we nurture the same values.

Gardeners have a connection with the environment

We gardeners have a connection with nature that goes beyond cultivation; it extends into a deep awareness of the impact we have on the planet. We naturally understand the importance of sustainability—not just as a trend, but as a natural extension of our relationship with the environment.

Despite this deep commitment, many of us find it difficult to find the tools and products that genuinely reflect these values. Too often, we’re faced with those that contribute to the very waste we’re trying to reduce.

They way things really are

Our founder, a buregoning gardener, experienced these same problems. In his search for quality, eco-friendly products, he was disheartened by the lack of options.

There were plenty of niche eco-friendly products, but these seemed to make nice gifts rather than solve real gardening problems.

Then there were the hoards of products that were poorly designed to withstand the wear and tear that comes with a gardener’s regular use.

There seemed to be a disconnect between the horticulture industry and the customers they were serving.

A new idea takes root

What if there were a place to buy gardening products where each one had to prove themselves as sustainable? What would that look like?

These are the questions posed during 2022 by Frankton's founder, Paul, who took it upon himself do not only ask the questions, but to build the answer.

Frankton's want to make sustainability easy

  • Four-point rating

    We identified four key areas that define whether a product is genuinely sustainable. These four principles: Responsible, Reduce, Repair, and Recycle became the foundation for judging the products we present to you.

  • Basis for selection

    For a product to appear on our website, it has to meet at least one of these four criteria. This allows us to feature a range of products that, while they might not tick every box, still provide environmental benefits in their own right.

  • Clear descriptions

    Each product on our site comes with a written explanation detailing which of the four sustainability principles it meets and why. This transparency is key to helping our customers understand what makes each item special.

  • Sustainability labels

    To make it even easier for customers to make informed decisions, we designed our own sustainability labels. These are visual icons that quickly and intuitively communicate which sustainability principles a product meets.

Find out more about our Sustainability Labels

1kg of waste plastic recovered with every order

Frankton's have partnered with CleanHub - an organisation on a mission to free our planet from plastic pollution.

With CleanHub we are able to invest in resilient waste management solutions across Asia, Africa and Central America. From now on, we will be collecting 1kg of non-recyclable plastic waste per every order. The entire process is tracked through CleanHub’s own Track & Trace technology, ensuring certified impact.

While orders dispatched directly from Frankton's use eco-friendly packaging, we recognise that for many of our partners and suppliers, plastic continues to be the most viable form of packaging. We will continue to work with our suppliers to find innovative ways to tackle this challenge. If we generate waste with our activities, we believe it is our responsibility to take care of it.

Our mission statement

We aim to become the first-choice retailer for gardeners who want to make more conscious and sustainable purchases.

We will show that sustainable products needn't compromise price and function

Located near Chester

Frankton's is based in the pretty village of Aldford, Cheshire, just south of Chester.

We are a family-owned online business. We don't have a shop to visit, so it's especially important that our customers can reach us easily.

We have a comprehensive list of frequently asked questions available from our Customer Services page. If you can't find your answer there, please feel free to contact us via email or phone.

Can't wait? Try our help feature in the bottom left. You'll have access to all of our FAQ's plus an opportunity to chat directly with a member of our staff.

Wholesale and Trade

Our goal is to bring as many sustainable products to the garden market as possible. If you produce or distribute products that meet our sustainability criteria, then we're interested in hearing from you.

Frankton's® is a registered trademark (Number UK0000384013) and a trading name of Chordwise Limited, Company Number 10186521. VAT Number 453027711.